Simple Packaging

So I read this article on Dezeen about simplifying product packaging and how people would respond to it. It took different products like nutella, nesquik, redbull, and pringles and stripped them of designs, colors, and pictures on the package and asked people to pick which variation they liked the best.

I thought it was interesting because some of them look better the more plain they are. While, something like cornflakes or nesquik look less appetizing because they don't show you what you are getting inside of the box or tin. I also thought it was interesting because of my major. Certain products would probably sell more with a simpler package design than they would with a bunch of graphics on it. Other ones probably wouldn't do so well. Lindt, for instance, in the simple version, not the simplest looks more like a carton of cigarettes than a box of chocolates. I personally like packaging to be more simple and clean looking. The difference between old Pepsi cans, ones from 10 years, and then recent ones seem to support this idea. They used to be really plain, then got more graphic and now are simple in font and logo again. Advertising agencies would probably find an article like this interesting for all the same reasons I did.


http://www.dezeen.com/2010/12/22/minimalist-effect-in-the-maximalist-market-by-antrepo/